Judge not, lest thee be (beer) judged.

Hello

I'm writing this whilst I've got an experience fresh in my memory, although not so fresh that I am still refreshed (although I reserve the right to refresh myself either during or immediately after I have finished this writing activity).   As is the fashion, I'm not going to write about process, it's more of a reflection, or maybe a musing.  Frankly I can't be arsed to do a Google: define thing.  This should not diminish any enjoyment you may draw from this post.

Yesterday, I went along to the Ludlow Beer and Food Festival in Ludlow Castle.  It's the third year that I've been invited to judge at this wonderful event run by the Society of Independent Brewers Association (SIBA) - for those who weren't paying attention to YouTube at the relevant moment, here is a link to my first appearance there in 2012 with the ever lovely Charlie and Cheryl who work with SIBA and Quantock Brewery respectively Ludlow 2012 ).



Clearly I was a bit tipsy that first go around, but judging was very new territory at that point for me. Having the discipline to get through thirty odd beers and retaining your wits as well as your palate is bloody hard going.

So anyway, back to the action.

It's 2014 and @realalein140 is making his way to Ludlow solo, no Real Ale Craft Beer to hold his hand this year (he was in Poland, brewing with a Pole), just a book, a camera and some diaoralite (for dealing with any potential hangover on the train home) - and it's this experience of flying solo that's given me inspiration for today's drivel.  You see, the SIBA events are great in terms of the panel of judges they assemble (as well as the beer they have).

  Beer!

 



Who did I meet?  I'm not going to name names (mostly because I'm awful at remembering names), but I am going to consider some of the 'types' that I have met in my three years of attending.

Type 1:  The Happy Brewer

These guys are the best.  They know their beer, they are enthusiastic about their beer, they also know their science and their sanitary conditions.  As long as you demonstrate some knowledge of what they do and an interest in how they do it, they'll be happy to talk malts and hops, yeasts, off-flavours and mash temperatures - for me, having taken up a little bit of wholegrain brewing as a hobby, this is brilliant.  These guys are a wealth of interesting stuff, they'll also generally make the best recommendations as to what is behind the bar in that happy window of an hour or so when the beer is still gratis (before the public enter).   They will be happy to get a little bit tipsy with you once the results are out.

Type 2:  The Miserable Brewer

Despite the title, I like these guys.  Often northern for some reason, maybe I'm mistaking northern-ness for miserableness.  I don't think so though - I did live in the north for some time, so I've got a handle on the difference.  Think Fred Dibnah, but interested in brewing rather than industrial history.  Once you've got the twinkle in their eye going, and not shown yourself up by being loud (in a southern way), or flashy (again in a southern way) and again shown some knowledge and interest, these guys are pretty good value.  There are some that I've found to be impenetrable though, and that's down to either me or them being an unsociable arse.  I couldn't possibly prejudice your thoughts on this.

Type 3:  Young-ish CAMRA bloke

The 'young' is slightly misleading, but I hesitate to use the word 'new' because it isn't quite right.  These are the CAMRA people that understand that maybe the CAMRA acknowledged definition of what is real ale was probably a reaction to a particular kind of culture and set of circumstances some time in the mid '70s. These are the people that will happily accept that a good beer is a good beer, regardless of the journey it has undertaken to get in their belly.  These are good people to drink and natter with, they'll have an open mind and understand what you are doing as a blogger, hell, they might even appreciate it - or even be doing it themselves.

Type 4:  Old-ish CAMRA bloke

The 'old' again is misleading, it relates to attitude.  I have undoubtedly cheesed off a number of these guys. When you enter into conversation with them, woe betide if you are a blogger or a 'product of the modern age' as I was referred to as once.  It's like you can't possibly compete with them unless you had a flat cap and remember Watney's Red Barrel when it was still nice (I don't know if it was ever nice - in a sense I don't care either - it's not been sold in my drinking lifetime).  These guys don't want you in their special club, no matter how big your beard.  If anyone can think of any sensible reasons for this, answers on a postcard (or in the comments box).  Maybe they just don't like anyone, maybe their prostate is playing them up, you can never tell.

Type 5:  Other bloggers

Pleasingly, I've yet to meet another blogger at a festival with whom I felt anything other than an immediate camaraderie.  These guys understand the struggle.  We have reputations to try and maintain, so doing these events is a serious business for us.  You've also got immediate common ground and probably some recommendations for each other.  A quick hello here to the Ormskirk Baron and Christopher R (whose excellent work can be found here .

Type 6:  Industry people

These people are sometimes very interesting.  They'll be selling scientific aids or peculiar widgets or things that go pop or bang (or stop things from going pop or bang), or an app or some-such.  Often they are in attendance as their company has sponsored an award.  Whatever they do, they'll probably have some insider information about who is buying what or who is doing things a particular way - information that will be recycled after an appropriate amount of time as knowledge - and bloggers like their knowledge.

Type 7:  General public

Only one minor difference between them and the bloggers really, these people are in this for the pure pleasure and hedonism of trying a dozen ales before lunchtime.  I've been to festivals in this guise - it's bloody great.

  Hic!

So there, a quick round-up of attendee categories.  I'd be interested if you've got any others to suggest.

Until next time.

Cheers

Beer Hero - Cardiff

This is the first of what will be a short series of occasional, vaguely entertaining posts relating to some individuals I would like to nominate as a Beer Hero.

What is a Beer Hero realalein140?  I hear you cry (note for new readers: artistic licence is employed to the full on a regular basis in this blog, it has to be or I'd just be asking myself questions, which gets a bit boring after a while).

Loosely defined, and lets face it, loosely is about as good as it gets around here - it's a bit like being a superhero.  Except I don't require anyone to wear their pants outside of their normal clothes, or indeed actually have any super powers.

What a Beer Hero does have in common with a superhero, is that they have to have a clear link with a place. Batman has Gotham City, Superman bosses Metropolis, Spiderman dosses around New York, and Supergran I think is probably drawing her pension in Edinburgh.  Frankly, I can't be arsed to double check that last fact, so if it is wrong (and how many of you are googling it already, shame on you, your attention span is rubbish), please don't bother letting me know in the comments.

I'm not sure if there is a precedent for superheroes living in the same city, but I'm presuming it leads to some sort of ruckus.  Again, I'm not taking this to extremes and so will not be employing this as part of the criteria.

Wow, I've really weakened the superhero analogy here.  Anyway, I've started typing now, so you'll have to bear with me, no matter how tortuous it gets.

Ok, so maybe a dictionary style definition would help?

Beer Hero 

/bi(e)r/ /h'(e)ro/

A person that Realalein140 has nominated to be one.

Phew, well, I'm glad that cleared that up.

Anyway, onwards and outwards (you may have noticed from my videos that upwards isn't a thing with which I have every really engaged).

Today's beer hero is a Beer Hero for Cardiff.

Ladies and Gentleman, I present to you Ali, the proprietor of Discount Supermarket in Roath, Cardiff.

It's an unassuming looking place from the outside - and I don't think enough is made of the fact that there is beer inside.  That's not a criticism by the way and clearly I'm biased, but the point I'm making is that you might walk past without incident if you didn't know what was inside. 

Ali has created a little beer haven.  In this shop in the last few months, I have rekindled my love of finding something new, from what might be a fancy London brewery, one of the brilliant west-country brewers (e.g. Bristol Beer Factory) or an established northern one (Saltaire), but there is a massive range, I've even started working my way through the saisons and various Belgian brews.  To top it all, there is a brilliant range of American beer available, with brewers like Ska Brewing, and Anchor making regular appearances.  You want Danish beer?  Icelandic beer?  Jamaican beer?  Welsh beer? He's got them all.

I've had my first tastes of Beavertown, Brodies, Partizan and Weird Beard from this place.  They are all sublime, and I can't believe it took as long as it did to get them in my belly.

So - the man himself?  Who is this masked crusader?  Is he a bird?  Is he a plane? (Ok, I'll stop)  This is him...

The final piece of the Beer Hero jigsaw is that he knows his stuff and he remembers the regulars.  What more could you ask of a Beer Hero?  Especially one who is only only 8.5 miles from my doorstep.

This photo was taken under duress and on the hop, I will be filming at some point soon with him, so you'll get to see the shop and Ali almost live and on Youtube if you keep your eyes peeled.

Ali, I salute you, and all who buy beer in your shop.  

Until the next blog post, cheers.

An Open Letter to UK Brewers - Social Media

Hello

I'm new(ish) to the blog/vlogosphere, and I've got some observations for you based upon my short active time as a blogger and a long-standing fan of beer.  They relate particularly to how social media can open up doors for you and conversely how it can backfire.

To give you some background as to my expertise in this area, I work in education.  I've been lucky enough to work on some interesting social media related developments and had some exposure to consultants in the area.  The university sector is starting to catch up with Social Media as a concept, but for most people it's kind of a blind area and although I don't blame you for not being up to speed (after all, for most of you, social media is not your main field of expertise, brewing beer is), I think some of you could do with some help.

So, below are some propositions and ripostes for you to consider:

1)  Social Media is where it's at - I must do whatever I can to gain exposure via it or I will fall behind the competition

In part this is true.  Social media does look to be the dominant area for exposure in the future and finding a way to get yourself exposed through it probably is quite important.  However, it is up to you to do your research.  If you are contacted by a blogger or a vlogger tapping you up for some free beer, work out what the value of their goods and services are to you.  It's the same as paying for an advert.  Do your research.

Would you pay anything for an advert that was full of poor grammar, ill informed or that came from a less than reputable company (possibly with a history of stealing underwear from washing lines)?

Check out the person on the internet, read their work, watch their videos.  Check out their viewing figures.  Look at what other people in the beer community make of them, either by studying Twitter, Facebook or Youtube (or get someone conversant with social media to do it for you if you aren't).  You can tell a lot from what is available in the public domain and very easily and quickly too.

2) If I send this guy some beer, it'll get me a good review on the internet

All publicity is not good publicity.  The men (and women) of beer world know their stuff, they are very often geeks.  This is not a crowd that will be impressed by a disingenuous reviewer, particularly one that is talking complete nonsense.  If they suddenly see a beer that they know is not great being proclaimed as the greatest thing in the world since, err, the last beer that person did, the penny is very quickly going to drop.

You are better off with a genuine reviewer who will, if your beer is not awful, (and why do you make it if it is?), do their best to pull out the style, flavours etc that will mean that their rating, whilst personal to them, may be irrelevant to the person watching who may still go out and buy it because of what has been described.

3)  Wow, this guy is writing a book (probably the oldest form of social media), I've got to be in that

Seriously, are you really going to fall for this one?  Do you have any idea how difficult it is to get a book deal?  See also my comments about literacy above.  If someone says this to you, ask to see confirmation from their publisher that this is true.  Ask to see some of their writing.  If they can't produce both of these...tell them to cock off.

Here endeth the rant.  I just don't want to see you guys taken advantage of.

Now, I'm not going to pretend that I haven't been slipped the odd free beer (5 at the last count).  I am grateful for each one and do my best to do them justice.  For me though, I'm new.  I wouldn't ever expect to receive anything for free unless I had something genuine to exchange.  If someone checks me out and decides I'm worth a punt, well, that's pleasing.

Thanks for reading